Did you know that mobile web browsing overtook desktop browsing for the first time in 2016?
We wanted to see if this were true in automotive as well, so we pored through the data for our partner dealers. The result: 54% of website views were mobile.
What does that mean for you, an automotive dealer, trying to thrive in 2017?
It means that even if your SEM ads are optimized for mobile, your lead capturing is not.
The Old Way
Imagine an interested buyer on your site, trying to find the perfect vehicle. They have two options once they've narrowed it down (1):
With option 2, the form is actually pretty good. It's implemented as well as possible given the technological limitations. But here is the best-case scenario for users that made it this far:
Even in this best-case scenario, you're providing an interested buyer a disjointed, frustrating experience and losing 99% of them along the way.
The New Way
Now, there's a better way. In June, we launched uQuote Instant Capture with 20% of our dealerships and the results have been astonishing.
If the prospect on your website uses Facebook -- which ~200 million Americans do -- all they need to do is press "Instant Quote" and they're getting an instant price quote with estimated payments within seconds through Facebook Messenger.
And 375% better conversion than a mobile form.
And with more and more web traffic on mobile devices, this means tens of thousands of dollars more each month to your top line. Is this something that interests you? Contact us at firstname.lastname@example.org
By Roy Mathew
CEO @ uQuote